When the prospect receives the gift, it's time for
the third step. The psychological background, long and thoroughly researched by marketers, is
the rule of reciprocity.
When you call again, the potential client will be open to dialogue, as the required level of trust will be established. And he will most likely give feedback on the taste of the coffee.
Your manager will thank the client for participating in the testing and promise to send him an improved version as a gift, after revision.
At this point, the client will be talking to your manager on a friendly note.
Only now is
the time to ask how he copes with this or that problem that the product or service of your company solves.